Monday, November 26, 2012

Propaganda vs Advertising


Propaganda and advertising have been closely related, though there are a few differences that set them apart. For one, propaganda is used for more assertive purposes, such as to publicize a popular or an aspiring religious faith, war cause, or politics. Propaganda tends to lean on the more serious tone in terms of the people and causes that use it, and have a more demanding "you must believe/agree" message. They do not simply want to catch the viewers' attention, they want to hold onto it and maintain control to make you follow the same path they're trying to establish.

Advertising, on the other hand, has a relatively more innocent motive. Ads are more or less used to simply promote products and the consumers' purchasing of said products. Their tones may be more amusing, comical, romantic, etc. While it must also be as aesthetically pleasing as propaganda, advertising is solely for the purpose of gaining money rather than followers and control.




No comments:

Post a Comment